The IAB represents Australia's fast-growing, exciting and dynamic interactive advertising industry.
We work with our members to help identify the best roles for interactive advertising, engage customers and build brands. IAB members include media owners, ad agencies and web development shops, through to research and measurement, ad-serving companies and ISP's. In short, anyone involved in interactive advertising, from individual bloggers hosting ads to the world's largest media players and agencies.
Fairfax Digital: Strength of Online Partnerships
This case study demonstrate both the power of online as a brand building medium and the benefit of creating a strategically aligned online experience to drive brand engagement.
Fairfax releases Dell case study
A demonstration of the effectiveness of brand advertising over performance advertising.
Online ads generate 33% recall: Nielsen
One-third of Australian consumers (33%) exposed to an online ad are able to recall that advertisement when asked, & 41% are able to link the correct brand to an un-branded ad…
Online advertising model needs re-thinking: Nielsen
The current business model for online advertising in Australia is in need of an overhaul, with heavy discounting and moves to ‘cost per click’ ad sales de-valuing the industry.
Eyeblaster Study Shows What Works for Online Video Advertising
Data reveals video advertising outperforms next to editorial content, while lagging in social environments
Rich media & video advertising issues addressed in IAB Australia’s updated Ad Standards
IAB Australia today released its updated Universal Ad Package Guidelines The new proposed standards will bring Australia into line with most other countries internationally…
Online Retailer Expo & Conference
One of the largest e-retailing events in the world and the ultimate learning, networking and business opportunity for the Australian internet retailing community.
